Search engine algorithms have become highly complex now to ensure improved user experience and most accurate search results. Earlier, even weaker websites used to be ranked in the search results but now only the deserving one make it to the top. SEO strategies keep evolving and updating. Following are the top up-to-date Do’s and Don’ts of Search Engine Optimization you should follow when planning on your SEO strategy: DO’s Make Mobile Friendly Webpages 40% of internet users use different devices for browsing. These include smartphones, tablet computers and laptops/personal computers. Make sure your website is mobile friendly because such websites…
With this technologically evolving era, marketing channels have diversified and new marketing mediums have emerged. Social media marketing, email marketing, mobile applications are the example of media channels that did not exist two decades ago. And now technology has given birth to entire industries belonging to these fields. Traditional marketing practices have become obsolete now and marketers allocate a major chunk of their advertising budget to digital marketing. One of these include mobile application development. Mobile applications are a great way to showcase your products and services. Here’s why: A New Marketing Channel Save yourselves from those expensive billboards and…
The COVID-19 pandemic has taken a toll on every business around the globe. Global supply chains have been disrupted, costing businesses millions of dollars. As much as globalization has helped connect nations and businesses, it has equally played its part in paralyzing businesses by spreading this contagious virus. Even billion dollar companies like Starbucks, Zara, GAP, Bath and Body Works and many more have been massively affected by the pandemic. Small businesses have been hit the hardest, as they have limited months’ cash flow to survive on. Employees had to be fired and stores had to be permanently shut down.…
We are exposed to thousands of visuals every day that subconsciously affect our mind through our visual perception. We see graphics on the billboards when we are traveling, on our phones when we unlock them, on books, newspapers, computers and everywhere. Every ad we see has logos, visuals and messages that are strategically designed by a graphic designer to impact the viewers. These designs and colors influence our minds and contribute in our decision making process. Therefore these visuals are designed so as to captivate the viewer and leave an intended message in their minds via powerful infographics. So for…
