Search engine algorithms have become highly complex now to ensure improved user experience and most accurate search results. Earlier, even weaker websites used to be ranked in the search results but now only the deserving one make it to the top.
SEO strategies keep evolving and updating. Following are the top up-to-date Do’s and Don’ts of Search Engine Optimization you should follow when planning on your SEO strategy:
DO’s
- Make Mobile Friendly Webpages
40% of internet users use different devices for browsing. These include smartphones, tablet computers and laptops/personal computers. Make sure your website is mobile friendly because such websites provide enhanced user experience. So Google prefers mobile friendly websites.
Also test your search performance on all these devices to know if you’re doing it right. Make sure people do not miss on your SEO content.
- Use Unique Content
Google search engine gets rid of content that seems to be too repetitive on different websites. So you quality unique content. Hire expert SEO writers who make up original content and offer topics with deep understanding that may interest your audience.
Frequency and high quality are the keys to be a content leader. Publish high content only and frequently to keep the readers hooked to your website.
- Optimize for Your Specific Target Market
This is the general rule that has existed since the start of SEO – know your intended target market. When you need to lure a big crowd to your site and rank higher in the search engines, you have to focus your SEO strategies towards a specific audience.
Keep in mind the individuals who search for your products. And I tell you, there are many of them! Because Google gets around 63,000 searches every second. This implies picking the correct keywords and making content that is pertinent to the intended audience.
It is much easier for small B2B businesses now to rank for specific region based keywords with the launch of Google’s local search display. You do not need to compete for global keywords against multinational businesses anymore.
DON’Ts
- Stuff Your Content with Keywords
Avoid stuffing your content with keywords. That only results in repetitive terms in the content that compromises the quality of your content. They should just be naturally included in your content.
Moreover, do not incorporate all of those keywords on a single page. Use only the relevant keywords in each passage or page. This way, the readers would be able to differentiate between each webpage.
- Opt for Cheating Schemes
Avoid using cheating techniques like cloaking and link schemes. These schemes try to manipulate site’s ranking and often eventually get caught. Brands like BMW and WordPress committed SEO frauds and were caught and penalized by Google. This resulted in the loss of millions of website visitors overnight.
- Optimize Your Content With the Help of an SEO Expert
Do not design your SEO strategy without consulting with an expert. SEO experts spend years learning and getting accustomed to the changing dynamics of search engine rankings. They know the do’s and don’ts and are aware of the illicit SEO schemes to avoid. These experts would make a compelling SEO strategy for your brand to get you more visitors.
Make sure to consider all of these pointers before formulating your inbound marketing strategy. And remember to be patient, because SEO takes time to work. Or just contact us to get things done for you!
